The upward trend in obesity which has vexed public health officials for many years might have leveled out and also the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet program Slim Xtreme Gold to lose weight in order to maintain their current weight.

Successful weight loss remains a tough and never-ending battle for many Americans trying to remain on a traditional diet regime. Nearly all overweight Americans discover that the concept of a strict diet poses a hurdle for their weight loss desires. Most agree they want to slim down but assert that they think it is too hard that you follow a strict diet regime or eating strategy.

Moreover, dieters attempting to stay with their current diet plan or eating strategy face challenges all sides, especially from the temptation posed by foods they crave but aren't supposed to eat regularly. Consequently, most those found on a diet plan have been on it for under nine months.

From this background, Weight Management: U.S. Consumer Mindsets takes an in-depth consider the transformation that's now underway in the culture of weight loss in America. Using data published by Packaged Facts National Online Consumer Survey, the report digs deeply in to the mindsets of shoppers immersed in managing how much they weigh.

The report highlights a wide array of fundamental changes in how Americans view what needs or can be achieved to get rid of or maintain weight. One trend highlighted by the report is the growing alignment of weight management efforts with ongoing alterations in contemporary American eating habits. Instead of controlling the things they eat at mealtimes, today's individuals are more likely to pay attention to changing their snacking habits to have weight reduction success, an operating and realistic strategy that reflects the growing prevalence of snacking in the usa today. Based on Packaged Facts survey data, only 32% of these following a diet plan or eating strategy attempt to lose weight when you eat moderately at meals. Greater than twice as many (66%) say they limit how much they eat once they snack, while 62% set boundaries on how often they snack.

Another facet of today's weight loss culture may be the increasing tendency of consumers to show from formal weight loss programs imposed by outside authority and also to conflate "dieting" with "healthy eating." With the aid of mobile platforms that enable consumers to monitor their health and track their weight management efforts, DIY dieters increasingly embrace their very own private eating healthily and exercise regimes because the road to weight loss success.

Scope of the Report

Generally, weight management is divided into two categories of consumer behavior: efforts to lose weight and efforts to keep weight. Simmons National Consumer Study (NCS) data used in the report specifically define the two categories of consumers involved with weight loss activities the following: "those watching their diet to keep weight" and "those watching their diet to lose weight." For the sake of convenience, when talking about these Simmons NCS categories the report uses the terms "those on the weight maintenance diet" or "those on the weight loss program," and can also refer to "weight losers" and "weight maintainers." Weight losers are further categorized as those who are 30 or even more pounds overweight (or "significantly" overweight) and people who are not 30 or even more pounds overweight.

In referring to Packaged Facts National Online Consumer Survey data the report analyzes those people who are taking steps to lose weight ("weight losers"). Weight losers are further split into those people who are on a specific diet regime or eating strategy (or "weight loss dieters") and those who are not.

Methodology

The customer data within this report originate from several sources. These include the Packaged Facts National Online Consumer Survey conducted in July/August 2014. These surveys reflect a panel of 2,000 U.S. adults (age 18+) that's balanced towards the national population on the primary demographic measures of gender, age group, race/ethnicity, geographic region, marital status, presence or lack of children in the household and household income.

Another source is Simmons National Consumer Study (NCS) for Winter 2014 from Experian Marketing Services, which was fielded from January 2013 through March 2014. (The report uses the wintertime 2009 NCS when it comes to 5-year-trend tables and figures.) With an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a big and random sample of consumers (approximately 25,000 for every 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Retail sales figures credited to IRI (Chicago, IL) derive from IRI aggregated multi-outlet (MULO) sales tracking, addressing sales through U.S. supermarkets, drugstores (including Walgreens, CVS, and Rite Aid), mass Leisure 18 Slimming Coffee merchandisers (Walmart, Target, Kmart, and Shopko), warehouse clubs (Sam's Club and BJ's, but excluding Costco), dollar stores (excluding Dollar Tree), and military commissaries.

The report is also based upon data collected from the wide range of industry sources, including company websites, trade publications, business magazines and newspapers, consumer blogs and releases from public companies.